When to use it
A media advisory is a brief invitation for media to attend or cover a specific event. Use it for a campus opening, demonstration, announcement or other moment with interview access and something worth seeing. A press release tells the fuller news story.
Start with what media can cover
Describe the actual moment, not the full institutional history. If the event offers no access or visuals, a release or direct interview pitch may be more useful.
- What will happen on site?
- What can a crew photograph or record?
- Why should people outside the campus care?
Make the logistics easy to scan
Use clear labels so a producer can find the details without reading a long narrative.
- WHAT: the event and the public significance
- WHO: participating organizations and confirmed speakers
- WHEN: date, time zone, arrival time and strongest visual window
- WHERE: full address, building, entrance and media parking
- VISUALS: specific activities available to record
- INTERVIEWS: names, roles, availability and booking contact
- ACCESS: credentials, check in, accessibility arrangements and restrictions
Confirm institutional details
Campus announcements often involve several leaders or partners. Confirm each person's title, availability and approval before offering an interview. Use an accrediting body's exact approved status wording rather than implying a different achievement.
- Confirm partner names and approved institutional wording
- Check permissions for students, patients or minors who may appear
- Identify one media contact who can coordinate requests
- Provide a change or weather plan when relevant
Pair the advisory with the fuller story
A crew needs practical access details; a writer may also need context, evidence and quotes. Link to a release or public kit for that background rather than making the advisory carry everything.
- Use approved spokesperson quotes in the release
- Keep arrival and filming instructions in the advisory
- Update media promptly if access or timing changes
A concise advisory opening
Fictional example. College, event, address and dates are invented. Confirm all access details for your own event.
MEDIA ADVISORY Students will demonstrate a new community water testing lab WHAT: Brookfield College students will show how residents can submit water samples for testing. WHEN: Sept. 18, 10 a.m. Central. Media check in opens at 9:30 a.m. WHERE: Science Hall, 100 College Avenue, Brookfield. Use the east entrance. VISUALS: Students preparing samples and demonstrating testing equipment. INTERVIEWS: Lab director and participating students, with prior approval. CONTACT: Include your confirmed media contact before sending.
Make yours with Pitch Ready
Share the campus news and current event details with Pitch Ready. Include multiple leaders and partner organizations when relevant, with approved quotes kept in their exact words. Your kit includes both a release and advisory that you can review and edit before publishing.
Start with a free preview. Paid access is required to publish your kit and download the PDF. Media coverage and bookings are not guaranteed.