Local TV, print, radio, podcasts, digital outlets, national networks and creators each need something different. Here is how Pitch Ready writes for them.
These are samples. The people, organizations and numbers are made up.
Communications pros booking speaking engagements
Keynote pitch to a national conference
Why it works: Leads with what the audience walks away with, not the speaker's résumé. Gives the organizer three ready session titles and proof she can hold a room.
Speaker booking pitch · Sample
Subject: A keynote for your 2027 members: how to answer the hard question on camera
Hi Ms. Alvarez,
Every year your members face the same moment: a reporter calls with a question they did not see coming. Monica Reyes has spent 18 years preparing executives for exactly that call, and she would like to bring that work to the main stage of the Regional Health Communicators Summit.
Three sessions she can deliver:
1. The First Ten Minutes: what to say before you know all the facts
2. Plain Words Win: turning policy language into a sentence a viewer remembers
3. On Camera in a Crisis: a live drill with volunteers from the audience
Monica led media response for a 12 hospital system through two hurricanes and a cyber attack. Her workshop at last spring's state convention drew a standing room crowd, and organizers asked her back.
She can deliver a 45 minute keynote or a 90 minute workshop, in person or remote. A two minute speaker reel and her one page bio are linked below.
Would a short call next week work to see if she fits your agenda?
Monica Reyes
Reyes Strategic Communications
(555) 014 2290
Experts booking podcast, digital and network interviews
Timely expert offer to a network producer
Why it works: Ties the expert to today's headline, gives the producer three sharp points she can say on air, and makes booking easy.
Expert interview pitch · Sample
Subject: Guest for tonight: the pharmacist who can explain the drug shortage in plain words
Hi Jordan,
As the cold medicine shortage spreads to more states, your viewers want to know one thing: what should I do if my pharmacy is out?
Dr. Alan Brooks, PharmD, runs four community pharmacies and has managed supply shortages for 15 years. He can explain:
• Why shelves are empty now, in two sentences
• Which store brand swaps are safe, and which are not
• The one question every parent should ask the pharmacist
He speaks in short, calm answers and is available today for a live remote from a lit home studio, or tomorrow in studio. He also does podcast and digital interviews of any length.
Recent interview clip and headshot are in his press kit below.
Can I hold a slot for him?
Dana Price, on behalf of Dr. Alan Brooks
(555) 019 4471
Universities and nonprofits sharing big news
University milestone announcement
Why it works: Opens with the news and why it matters to the community, uses real voices from both partners, and ends with a clear next step for readers.
News release · Sample
FOR IMMEDIATE RELEASE
Media Contact:
Tara Whitfield, Director of Communications
(555) 010 3381 | media@harborviewu.example
HARBORVIEW UNIVERSITY OPENS FREE NURSING PATHWAY FOR FIRST GENERATION STUDENTS
Partnership with Gulf Coast Health will cover tuition for 60 students a year
PORT ELLIS, Texas (Jan. 14, 2027): Harborview University will cover full tuition for 60 first generation nursing students each year through a new partnership with Gulf Coast Health, the region's largest hospital network. The first class begins in August.
The region needs an estimated 900 more nurses by 2030, according to the state workforce board. Students in the program will train in Gulf Coast Health hospitals from their first semester and are guaranteed a job offer at graduation.
"Many of our best students are the first in their family to attend college, and cost is the reason they leave," said Dr. Elena Marsh, president of Harborview University. "This removes that reason."
"We are not waiting for nurses to find us," said Robert Kim, chief nursing officer at Gulf Coast Health. "We are investing in the students who already live here and already care about this community."
Applications open Feb. 1 at harborviewu.example/nursingpath.
About Harborview University
Harborview University is a private university founded in 1921, serving 6,400 students on the Texas Gulf Coast.
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Nonprofits inviting cameras to an event
Event advisory built for TV crews
Why it works: Tells an assignment desk everything in 30 seconds: what they will see on camera, when to arrive, and who is available to interview.
Media advisory · Sample
MEDIA ADVISORY
500 VOLUNTEERS WILL BUILD 40 BEDS FOR CHILDREN IN ONE MORNING
WHO: Rest Easy Kids, a nonprofit that builds beds for children who sleep on the floor, with 500 volunteers from local churches and schools
WHAT: A one day build of 40 bunk beds, delivered that afternoon to families on the agency's waiting list
WHEN: Saturday, March 6, 2027, 8 a.m. to noon. Best visuals 9 to 11 a.m.
WHERE: Lakeside Community Center parking lot, 2200 Lakeside Drive, Port Ellis. Media parking at the north entrance.
WHY: More than 1,100 children in the county are on the waiting list for a bed.
VISUALS: Rows of volunteers sawing and sanding, kids decorating headboards, the first finished bed lifted onto a truck
INTERVIEWS: Founder Grace Odom; a parent whose children received beds last year (on request)
Media Contact:
Leon Harper | (555) 012 7765 | press@resteasykids.example
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Organizations responding in a crisis
Statement after a campus emergency
Why it works: Puts people first, shares only confirmed facts, says what is being done, and tells the public when the next update will come.
Crisis statement · Sample
STATEMENT FROM HARBORVIEW UNIVERSITY
Tuesday, Nov. 9, 2027, 4:30 p.m.
At about 1:15 p.m. today, a fire broke out in the kitchen of Reed Hall, a student residence. All 212 residents were evacuated. Two students were treated for smoke inhalation and have been released. No one else was hurt.
Our first concern is our students. Every Reed Hall resident has a room for tonight in another residence hall, and counselors are available at the Student Center until 10 p.m.
The Port Ellis Fire Department is investigating the cause. We will not speculate while that work is underway.
Families with questions can call (555) 010 4000, staffed until midnight.
We will share our next update by 9 a.m. Wednesday at harborviewu.example/updates.
Dr. Elena Marsh
President, Harborview University
Media Contact: Tara Whitfield | (555) 010 3381
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