Learn Pitch Ready

Short videos that walk you through each part of the site, step by step. Every video has captions and a written transcript, so you can watch, listen or read.

Start here

Your story belongs in the media. See how Pitch Ready turns your answers into a press kit, pitches for every kind of outlet, and a follow-up plan.

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You know your stuff. You've done the work. Now it's time your story gets heard.

The TV desk. The radio mic. The podcast host. The keynote spotlight.

Each one wants a different pitch. That's where most great stories slip.

Pitch Ready asks the questions a pro would ask. You talk. We write. We handle the task.

A polished press kit. A release that reads right. A media advisory, ready tonight.

Pitches built for every booker and booth, so you land as the expert who speaks the truth.

Then we help you follow up, step by step, so no good lead is left unmet.

Amplify your voice. Sharpen your image. Share your story.

Pitch Ready. Your story, ready to pitch.

Getting started

Create an account, sign in and reset your password

Start on the Pitch Ready home page. To create your account, choose Start your kit. Already have an account? Choose Log in, at the top right of the page.

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Start on the Pitch Ready home page. To create your account, choose Start your kit.

Already have an account? Choose Log in, at the top right of the page.

On the Sign in page, continue with Google or Apple, or enter your email address and password, then choose Continue.

New here? Choose Sign up, under the Continue button, to make your account.

Forgot your password? Choose Forgot password, enter your email address, and choose Send reset link.

The link in that email brings you here. Type a new password, then choose Save password.

Create your first press release

Start from your dashboard, tell us what is new, answer a few quick questions, and your press kit arrives with a press release and media advisory.

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Start on your dashboard. Your saved stories wait here. When you have news, open the story and choose New communication.

Answer a few plain questions about your news. Then check your facts at a glance. Fix anything here before you go on. The question screens are not shown in this lesson.

Choose Check details and write. Pitch Ready reads your story like an editor.

A few quick questions fill in what reporters will want to know. Answer what you can. Skip any you don't know.

Your press kit opens with every section ready to read.

The media advisory gives TV crews the who, what, when and where. In this sample, notes marked ADD show details that are still missing.

The press release is written for print, radio and TV. Edit any section to fill in the ADD notes, then publish or copy it.

Review, edit and share your kit

Open your press kit from your story card. Check each section, fix anything with Edit, and choose exactly what goes on your public page.

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Open your press kit from your story card. Read each section before you share it. This sample kit is still private.

Scroll through the kit. Check names, dates, quotes, and contact details. Each section has its own Edit and Copy buttons.

Choose Edit to fix one section. Save changes applies to that section only. We are not saving any changes in this lesson.

Use Copy to take a section into an email or document. Read it once more before you send it to anyone.

Publish opens a choice of sections for your public page and PDF. We stop here without publishing. The public page, PDF, and unpublish steps are not shown.

New news and saved announcements

When something new happens, choose New communication on your story card. Pick the kind of message, tell us what is new, and we write it on top of your saved background.

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On your story card, choose New communication. Use this when you have news to add to the background you already saved.

Pick the kind of message you need. Here, News release is selected. The other choices are media advisory, crisis statement, and expert comment.

Tell us what is new and why it matters now. Include clear facts, dates, and names. You can type or use the microphone.

You can add a background document and people to include. Check drafts and write starts the writing step. We do not run it here.

Your saved work appears under Your announcements. Open an item to review it. Saved announcement details and editing are not shown in this lesson.

To change the main story details, return to your story card and choose Edit saved background. Those editing controls are not shown here.

Growing coverage

Find media and save contacts

In Pitch Tracker, the Contacts tab holds your media list. Find someone lists local newsrooms and search links, and Add contact saves the people you find.

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Open Pitch Tracker, then choose Contacts. Saved contacts holds your media contact list. This sample account has no saved contacts yet.

Choose Find someone. Check your city and topic. The page lists local TV and radio newsrooms, with links to help find contact details.

Use public work details, and check that the person covers your topic. Search links can help you find reporters and creators. Search results are not shown here.

Return to Saved contacts and choose Add contact. Enter a name and outlet. You can also add a show, email, phone number, and notes.

Choose a role and outlet type, then use Save contact when your details are ready. We leave this form blank and do not save anything.

Your saved list is the place to return later. No completed contact is shown here, because this lesson does not create one.

Track pitches and follow-ups

Next up points to your next task. Open a pitch to read the message, set the contact and status, review follow-up drafts, and add coverage.

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Open Pitch Tracker. Next up points to a task to review. A pitch is a short message asking someone to cover your story.

Choose My pitches to see your list. Use the filters to narrow it down, then choose Open beside the pitch you want to review.

The Message tab holds your draft. Read the subject and message before using Copy or Open in email. We do not send anything here.

Contact and status holds the outlet, producer or editor, and email. You can also set the status, reminder date, and notes. No changes are saved here.

The Follow-ups tab holds your follow-up drafts. Review each message and set a reminder when you need one. We do not set reminders in this lesson.

Coverage and prep is where you can add coverage for this pitch. Return to Next up later to review the next task.

Media Ladder and your coverage

The Media Ladder helps you grow your coverage step by step. A short guide shows you around. Pick a story at the top. Next pitch recommends where to go next.

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The Media Ladder helps you grow your coverage step by step. A short guide shows you around.

Pick a story at the top. Next pitch recommends where to go next. Here, it is local TV.

Choose Write my next pitch to get started.

Already featured? Open My coverage and add the outlet name, the outlet type, and the coverage link.

Choose Add coverage to save it. Your links then appear under Saved coverage.

Account

Plans, billing and Show me around

On the home page, choose See pricing to compare plans: Single Release, Essentials, and Pro Newsroom. Each plan lists exactly what is included.

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On the home page, choose See pricing to compare plans: Single Release, Essentials, and Pro Newsroom.

Each plan lists exactly what is included. Choose a plan's button to go to checkout.

Once you have a plan, your dashboard shows it. Choose Manage or cancel plan to handle billing.

Need a refresher? Choose Show me around on any page to replay its short guide.

More lessons are on the way

We are recording lessons for the press kit, the Pitch Tracker and finding media contacts. In the meantime, choose Show me around on any page for a quick guided tour, or email hello@eimmijcreative.com and we will walk you through it.